Social media advertising or PPC marketing is a pay-per-click advertising model where you only pay when your ads are clicked. If you don’t want to run non-performing campaigns and set wrong budgets, put your social media ad strategy in the hand of outsourced PPC experts. Mind-blowing PPC statistics you must know: 98% of advertisers […]
Social media advertising or PPC marketing is a pay-per-click advertising model where you only pay when your ads are clicked. If you don’t want to run non-performing campaigns and set wrong budgets, put your social media ad strategy in the hand of outsourced PPC experts.
Mind-blowing PPC statistics you must know:
- 98% of advertisers rate Google as most trustworthy with a 4 or 5 out of 5 on the trust index.
- 80% is about how much search ads can increase brand awareness.
- PPC traffic converts 50% better than organic site visitors.
- 65% of small to mid-sized businesses have a PPC campaign.
- 59% say they research a product online first, before purchasing.
What kind of ads can we run for your business at BURIBA gamified advertising agency?
- Google ads
- Facebook & Instagram ads
- LinkedIn ads
- TikTok ads
- YouTube ads
What are the basic steps of the setup of any PPC ad?
- We define the goal together with you (generating sales / increasing engagement)
- We define the KPIs and the advertising platforms based on your budget
- We design your graphics / create your video
- We write the blurb
- We choose the campaign type on the given platform
- We refine the targeting (audiences, devices, locations, interests, keywords)
- We insert the destination url
- Launch your ad
- We constantly analyse and optimize your campaigns.
- We create a PPC report where we show the achieved numbers and tell the conclusions.
What can the most powerful advertising platforms offer for your business?
Google ads: Your Google ads appear on Google’s search engine and other Google properties. You have to choose a set of keywords to target with that ad and place a bid on each keyword. It’s an auction-style process. Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads.
Facebook & Instagram: Facebook ads usually much cheaper than Google or LinkedIn ads. Facebook ads can appear in a lot of different places within Facebook, including directly in the News Feed, on the righthand side on desktop, in your Instagram feed, in Stories, and more. They are perfect for you if you want to reach a wider target audience with clear interest for a low price.
LinkedIn ads: This is the right platform for you if you want to reach more educated professional target audience who have a higher income. LinkedIn ads help you develop B2B partnerships through industry-specific targeting variables.
TikTok ads: TikTok is the best platform for catching a young audience. Over 60% of users in TikTok are in the age group of 16 and 24; increase the maximum age to 34. As you know, TikTok is primarily content-driven which usually requires lots of efforts from the client side too.
YouTube ads: YouTube ads are 84% more likely to receive viewers’ attention than TV ads. If you have a good video, you can connect your target audience in a more memorable way.
How much does it cost to advertise on social media with BURIBA gamified advertising agency?
We can speak about two separate budgets. One is the agency fee for PPC ads management. The second fee is the advertising budget that you are planning to spend on Google or on the other social media channels. Both depend on your overall budget and your advertising goals. We will help you find the balance to spend the right amount of money that generates you the income you want received from online sales.
Contact us for a price offer for your monthly PPC management and let’s discuss together how we can boost your social media channels and online sales with different PPC campaigns.