You might think social media management is equal to posting. Not at all! Social media marketing is a team work where a social media strategist, copywriter, graphic designer and a PPC manager maximize the results of your content marketing and sales strategy on social media. All the studies show that it is a smart choice […]
You might think social media management is equal to posting. Not at all! Social media marketing is a team work where a social media strategist, copywriter, graphic designer and a PPC manager maximize the results of your content marketing and sales strategy on social media.
All the studies show that it is a smart choice for companies to invest in a skilled outsourced team. So you are at the right place at BURIBA gamified advertising agency.
What is the hype about social media? Is it really such a big thing?
- 4,7 billion people use social media
- More than half of the world now uses social media (59%)
- The average daily time spent using social media is 2h 29m
Which social media channel is good for what?
Facebook: It has over 1 billion daily active users. Facebook has sufficient reach to support social media management for everything from small business clients to large corporations. It offers low-cost marketing, exact targeting and organic follower engagement.
Instagram: About one third of the 1 billion Instagram monthly active users have purchased a product on the visual storytelling app. We will help you adapt social media marketing management on this platform to achieve your sales goals.
LinkedIn: Our experts have found LinkedIn an optimal place for business-to-business (B2B) companies to reach executives and decision-makers to partner with them. Over 57 million business and 120,000 schools have LinkedIn accounts. Lead-generation through paid ads or automatic private messages can significantly grow your business.
TikTok: It is the fastest growing social media network, it has over a 1 billion users. It is still quite a newbie for most of the companies therefore you have a big potential to create an authentic connection with the next generation.
There are so much more! WhatsApp, YouTube, Pinterest, SnapChat and many other social media channels can be super beneficial for you. We will help you focus where it is important for your business to be present.
What are we responsible as the social media managers of your company?
Social media strategy: we determine what you can benefit from the social media channels you are active on or planning to penetrate. We differentiate your communication for each channel, set KPIs based on your goals and budget. At BURIBA gamified advertising agency, the social media strategy includes content, activity, advertising and hashtag strategy too.
Copywriting: we dedicate native speakers to your brand who are responsible for your content creation. It’s important to use the right tonality and formats (links, images, videos) for each channel.
Graphic design: we make sure all your content represents your brand identity. We create several templates to strengthen your brand message and we will customize each post according to your needs.
PPC management: this is highly recommended and crucial for the success of your business. Advertised content gets bigger reach, increases engagement, generates leads and sales. Do not save money on social media ads because this is the one of the best sales pipelines for your company.
Community management: engagement is key to grow your social media presence but it does come with extra work. Answering comments, private messages shows mutual interest and strengthens the bond with your followers. Sometimes, community management comes with moderating comments and banning users to keep a positive and genuine communication between your followers.
Reporting: analysing the performance on your social media is key for your ongoing growth. Every month we prepare a report that includes the numbers you achieved and conclusions on how to improve your social media performance in the following month.
How can you benefit from organic social media?
- For raising brand awareness
- For creating a community on social media
- Ideal for audiences in the research phase of their buying cycle
- Helps you retain and maintain a relationship with existing customers
How can you benefit from paid social media?
- For sending users to your site
- For driving leads to landing pages
- Ideal for audiences interested or deciding to purchase your product or service
- Complements other paid advertising options like search engine marketing (SEM) and Amazon marketing
Key benchmarks to analyse your social media performance:
- Posts per day / per month
- Engagement rate (number of clicks, reactions, comments, shares, video views and leads)
- Click through rate
- Pay per click / lead
How much social media management cost at BURIBA gamified advertising agency?
The price of the social media management mostly depend on how many channels you want us to run and how much content we should create. The more videos or the more customized graphics you need, the more your management fee can be but not necessarily! We have great solutions for cost-effective social media management.
Contact us for a price offer and we will present you different social media packages you can choose from to find the best deal that serves your social media aims and objectives.