5 steps to get international clients in Tel Aviv Tel Aviv is the best city in Israel to start building an international client portfolio. While everyone speaks English, most of the corporate companies and government organizations provide content and services only in Hebrew and Arabic. Most available websites, online forms, contracts, customer services or even […]
5 steps to get international clients in Tel Aviv
Tel Aviv is the best city in Israel to start building an international client portfolio. While everyone speaks English, most of the corporate companies and government organizations provide content and services only in Hebrew and Arabic. Most available websites, online forms, contracts, customer services or even the displayed flyers in the stores are written in Hebrew and only a few of them offer limited description in other languages.
Scaling your communication and advertising strategy is crucial in Israel. The numbers speak about themselves. More than 3 340 000 immigrants have moved to Israel since the establishment of the state. Only in 2021 more than 20 000 people made Aliya. Over 500 multinational companies operate in Israel including more than a 100 having their headquarter in Tel Aviv.
It has never been so easy to find a niche and take advantage of this market gap by including the non-Hebrew speaking communities in your communication and advertising strategy. At BURIBA gamified branding and advertising agency, we created and followed these 5 steps to generate international B2C and B2B customers for our clients (and also for ourselves). As we love being transparent and sharing the best tricks, we will guide you now on how you can convert hundreds of thousands of international residents into customers.
Tel Aviv is a relatively small city but with huge potential. It is the most popular destination for immigrants. The community is very diverse and growing quickly. One can find English, French, Russian, Ukrainian, Spanish, Portuguese, and German speakers in various neighbourhoods across Tel Aviv. It is easy to reach them with the right communication and advertising strategy. Experts at BURIBA gamified advertising agency, have created the 5 steps to get international clients in Tel Aviv (or other cities):
5 steps to get international clients in Tel Aviv
- Create custom target audience
You do not need to reach everyone. Choose wisely who would be a good fit for your services or products. Analyze the age group, the gender, the location, and the interests. Think about what they consume, what they do, what they read/watch/follow, where/what/how they shop, what problems they have – think about every detail that can identify the behavioral patterns of your potential new customers.
After having collected enough data about your target audience, try to differentiate between them. Each one can have a different problem they need a solution for. Your task is to understand the “pain” of your potential customers and create custom target groups to whom you can show your different services or products.
- Create ads in foreign languages and use the right advertising objectives
You cannot expect results if your target audience does not understand or does not feel comfortable with the language you use in your advertisements. Make sure your ads are written by a native speaker to avoid an unprofessional outcome.
Always choose the right ad formats and objectives to engage with your potential new customers. If your website is not translated to the language that your (new) customers speak, then do not create website traffic ads. Instead, create lead generation campaigns, where your potential new customers will fill out a short form to reach you and to get to know more about your business.
- Embrace the cultural characteristics
Use specific expressions that speak to your target audience. Embrace the cultural differences when you speak to people coming from different countries. For example, the Anglo-Saxon countries highlighting the States, the United Kingdom and South Africa have their own linguistic differences. There are many people in Tel Aviv from the FSU countries who speak Russian, Ukrainian or other languages and dialects that you need to take into consideration.
Use the right images that your target audience can identify with. We are all different, which is natural and beautiful. Show a diversity of people in your images, pay attention to religious rules if they apply, and create synergy between your textual and visual language that represent your company as well as your customers.
- Have a multilingual contact person
It happens so many times in Israel that there is a customer call center in English but then you are redirected to a Hebrew-speaking colleague. You do not want to make the same mistake. If you receive leads from a foreign-speaking ad campaign, you must contact the potential new customers in the language of the given advertisements.
Having multilingual contact persons will significantly boost your sales. Improve your verbal communication across your ads and social media channels and be ready for a direct oral and written communication with your new customers.
- Translate your website
Translating your website to various languages can bring you a lot of market advantages. You will have more results and better ranking in Google, you will reach a wider audience, your brand position will be stronger, and you may receive more traffic and more leads on your website.
Whoever you target, make sure that all the relevant communication channels including your websites, social media platforms, ads, company brochures, contracts and even your team members are aligned with your advertising and growth strategy.
If you need help getting international clients, running international ads or translating your website to multiple languages, contact our experts here at BURIBA gamified branding and advertising agency and we will get back to you asap.