It sounds like a harsh statement but many times it is true that clients are not ready for lead generation. Naturally, every company wants to get more leads, especially quality leads but they do not know what to do when leads arrive. We collected typical mistakes that you should avoid if you want to optimize […]
It sounds like a harsh statement but many times it is true that clients are not ready for lead generation. Naturally, every company wants to get more leads, especially quality leads but they do not know what to do when leads arrive. We collected typical mistakes that you should avoid if you want to optimize your lead generation process for great results. Most important is to have a marketing and sales plan for the lead generation and also for the follow-up process, to achieve the best possible outcome for the development of your business.
As we always say: if the marketing department can commit to improving the quality of the leads and the sales department can commit to following up, your business is likely to blossom, grow and get very successful.
The tips below are based on years of experience we have had at BURIBA branding and advertising agencies. Prior to creating our educational program for our clients: companies would contact us because they wanted to boost their sales with lead generation. We created for them an advertising strategy, published the ads and as a result, the leads started to flow. Then the client was left alone with the most important part of the job. At this point we come into the picture (again) to make sure the client and the potential new customer will have a positive first impression and a successful first conversation in oral and written form too.
Follow our marketing and sales plan to optimize your lead generation process and convert leads into customers:
- Create a template email
Before your lead generation campaigns are published, create a template email that you can customize and send out as a response for the received leads. Every potential new customer wants to get attention and be treated well, therefore act accordingly for the benefit of your brand.
- Write down your pitch
Many times, the follow-up of your leads will require a phone call, therefore it is very important to be well-prepared. Write your pitch, check the FAQ of your business, and practise your imaginary conversation multiple times before your first calls. You will gain interest, trust and achieve tangible results if you will sound prepared, professional, and confident during the phone calls.
- Be quick, very quick
We at BURIBA gamified branding and advertising agency highly recommend responding within 3 hours to a new lead that has come in band no later than 24 hours. The faster you respond, the better results you can get. If you wait a few days with the answer, the potential customer will be more likely to forget that they contacted your business and will struggle to make time to have a conversation with your sales representative. The longer you wait, the bigger the chances are that they also contacted your competitors and are already committed to their services or products.
- Have a team to move forward
If everything goes well, your potential customer will become your new customer, which comes with great responsibilities. Your teams must be ready to manage all the touch-points and interactions. The customers will ask many questions, they will need to sign a contract or book an appointment and you have to execute the job. Are you ready to grow your business? We hope so!
- Categorize your leads
There are many circumstances that can influence your potential customers to commit to your services or products. Even if a lead did not convert into a customer, always administrate what has happened and utilise the information in your lead management software.
Make sure you follow the lead-for-success plan if you want to establish a strong revenue pipeline, where quality leads are constantly converted into new customers. At BURIBA advertising agency, we can take care of all the marketing tasks for you. After having read the responsibilities of your sales team, get ready for new business, and contact us for more leads asap. We will guarantee quality leads, and you guarantee the follow-up. Teamwork is set for the benefit of your company. Are you ready for lead generation? Contact us.