Brand-building with Facebook ads There are plenty of Facebook ads, and all of them sound very promising for your brand. Each Facebook ad serves one specific goal that can be to gather you more fans, to make your content more accessible, to generate more sales or more views on your videos – the opportunities are […]
Brand-building with Facebook ads
There are plenty of Facebook ads, and all of them sound very promising for your brand. Each Facebook ad serves one specific goal that can be to gather you more fans, to make your content more accessible, to generate more sales or more views on your videos – the opportunities are endless. We at BURIBA branding agency collected some advertising tips on how to choose the ads that meet your brand-building expectations on social media.
First of all, know your goals. Brand-building means communication about your company philosophy and mission, introduction about your products and services, and building a community of fans and customers to engage with them about your brand.
We suggest running two different Facebook ads for brand-building purposes: increase followers & promote posts. Naturally, there are several ad types that your company can benefit from but now let’s stay focused and start with the two essential Facebook ads that will help you build your brand and online community on Facebook.
- MORE FANS & FOLLOWERS TO HAVE
Recommended Facebook ad: Page Likes
When you go to a Facebook page, you can see how many people like that page. This number can make your brand look very successful or very insignificant. The irony is that the number of page likes can mean a lot and at the same time nothing. Let’s see why and how you can take advantage of the number of your followers.
WHY TO GENERATE MORE PAGE LIKES WITH FACEBOOK ADS?
#1 To build trust
When you build a brand it is very important to look credible and reliable. When potential customers visit your Facebook page, they must see a decent number of fans (page likes) to have a good first impression about your business. We believe that any Facebook page must have a minimum of 2000 page likes which also unlock certain features to use when you are more established on Facebook. By having a certain amount of fans it shows that many people are interested in your brand which helps your brand earn trust from more and more potential customers. Always play a long run and plan ahead as there is no sales without trust!
#2 To strengthen your brand and market position
The second reason why it is good to have plenty of fans is because it can strengthen your market position regardless of your real value. Facebook page likes are for the outside world as it does not reflect how many clients you actually have. Therefore it is a huge opportunity to take. There are many examples for large and well-known companies generating millions of dollars of income and not being present on social media, as there are many self-employed individuals with solid revenue who have ten thousands of Facebook fans. Play the game! A big number of followers can only improve your brand position and can easily convince your potential customers to buy from you.
#3 To build your community
Facebook fans also give a base of your target audience when it comes to advertising. By having relevant fans who fit your interest, demography, gender and age preferences you are more likely to turn your followers to customers.
- MORE ENGAGEMENT – THE ULTIMATE BRAND-BUILDING GOAL
Recommended Facebook ad: Promoted posts
We, at BURIBA advertising agency always emphasize that only having a lot of page likes on Facebook is not enough on its own. Due to the tricky algorithm of Facebook, most of your fans do not see your posts and social media activities therefore you have to activate your fans otherwise they only serve as a decoration. By promoting your most relevant posts you can reach your fans and potential customers, moreover your brand purpose and message can be widely heard on social media.
WHY TO GENERATE BIGGER ENGAGEMENT WITH FACEBOOK ADS?
#4 To have buzz about your brand
You do not want to be in the position that you have 10(0) 000 Facebook fans and when you post your latest product, service, video or press release, only your mom and friend will like the post. The ultimate goal on social media is to be social meaning to engage with your target audience.
The level of engagement can be different. The basic level is to generate more likes or other reactions on your posts. It is an easy, fast and effortless way of engagement from your fans. The more meaningful and actually best type of engagement is to get more comments, shares or private messages from your target audience when you publish a post. Keep in mind that each comment and share significantly contribute to your organic reach therefore multiple times more people can see your post and engage with your content. Always choose the most important posts of the month and promote them with Facebook ads.
To summarize what above said, page likes are the first step of brand building. Having a decent amount of fans builds trust in your potential customers and improves your brand position. The real game changer for brand-building purposes is to promote your posts. They activate your fans and generate discussions between you and your target audience. Engagement and regular communication are the keys to make your brand memorable and desirable even after your fans leave the social media platform and go back to real life. The purpose of brand-building is that your brand should become one of the first thoughts when a customer is about to make a decision regarding their behavior or consumption.
Good to know: Brand-building does not mean direct sales as it is a result of a successful brand-building and sales strategy. If you are interested in how to generate more sales on your e-commerce platform or more reservations on your website, read our next article about: How to sell with Facebook Ads.