We held a presentation titled “Rubik and Yuan: Marketing gamification trends for entering the chinese market and gaining business.
We recently delivered a presentation titled “Rubik and Yuan: Marketing Gamification Trends for Entry into the Chinese Market and Business Acquisition.”
Our BURIBA advertising agency had the privilege of being an invited speaker at the Hungarian Consulate General in Guangzhou.
The BURIBA advertising agency proudly presented on marketing gamification trends and business-oriented game mechanisms relevant to the Chinese market. This presentation, titled “Rubik and Yuan,” was hosted by the Hungarian Consulate General in Guangzhou, in collaboration with the Hungarian Export Promotion Agency (HEPA) to foster educational business development.
Consul General Péter Várfi, Economic Consul Renató Horváth, Zsanett Ihász, the manager responsible for Chinese relations at HEPA, and Mengyi Li, owner of Meli Business Solutions, were among the key participants via video conference. The audience was composed of business owners either already established in the Asian market or strategizing their market entry into China. A significant number of them are in the FMCG sector, a highly competitive arena globally. Registration for the presentation, which took place on February 9, 2023, was facilitated through HEPA’s website.
In BURIBA’s presentation, Burián Barbara, the owner of BURIBA advertising agency, delved into topics including the massive success of QR codes in China, the popularity of WeChat mini-games, and game mechanisms that boost traffic and brand awareness—essential components for any brand venturing into China. Furthermore, the presentation touched upon intriguing subjects like the significance of numbers in communication, VPN usage, and the importance of choosing the right Chinese partner agencies.
The in-person presentation was simultaneously available online and drew numerous participants from China.
Diplomatic Relations and Marketing:
Our BURIBA advertising agency has forged robust connections with several embassies in Israel, amplifying the importance of expanding our diplomatic ties towards the Hungarian-Chinese axis. With multiple Israeli companies in our portfolio operating in the Chinese market, we were eager to share our insights with the Hungarian business community. The Chinese marketing landscape and social media practices markedly differ from Western norms, making it imperative for businesses to comprehend these differences for effective brand building and strategy formulation.
We’d like to extend our gratitude to the Hungarian Consulate General in Guangzhou and wish every Hungarian enterprise success in their global endeavors.