Product design: We designed the new PIERREWAX premium product line
For a long time, BURIBA was responsible for the planning and execution of social media content and advertisements, but now we have contributed to increasing the awareness of the PIERREWAX brand with an additional service. We created the visual identity of PIERREWAX’s brand new product range of 20 different items.
The BURIBA advertising agency and PIERREWAX have had a great working relationship for years. PIERREWAX is one of the market-leading hair removal brands in Hungary today, which sells high-quality, professional products to beauticians and beauty salons. For a long time, BURIBA was responsible for the planning and execution of social media content and advertisements, but now we have contributed to increasing the awareness of the PIERREWAX brand with an additional service. We created the visual identity of PIERREWAX’s brand new product range of 20 different items.
Renewed product range with brand new design: logo and label design
In addition to the design of the new labels, it became necessary to create a new logo, which faithfully represents the new trend of the PIERREWAX company. Throughout the design process, BURIBA followed the principle of minimalism, which perfectly reflects the modern and clean brand identity of PIERREWAX. The logo is the company name itself and a slogan that plays with the letters “x” and “y”: “The wax/y you work is your choice”. The playfulness in the design of the slogan indicates that PIERREWAX’s professional products are inclusive, so beauticians can find the right wax for every guest’s needs, be it someone with sensitive skin or prone to allergies, a young first-time waxer or a male guest with thick hair.
When designing the labels, we also acted in the spirit of simplicity and modernity. For each label, we took the main ingredient or wax color as inspiration to create the color scheme and motif. Thus, each product received its own monochrome color scheme and a single-line minimalist motif. This design strategy not only strengthens the brand’s elegant and professional image, but also helps customers to identify and differentiate the products more easily.
At BURIBA, we not only make sure that the design is aesthetically appealing, but we also keep in mind functionality and helping the sales process. During the planning process, we were on the same page with our clients, Gábor Vincze and Kriszti Tölgyesi, which enabled smooth and enjoyable work with the best possible results.
New product design with the help of BURIBA Advertising Agency
Are you also preparing to launch a new product on the market with your business? Or do you simply want to update your current company image? Then feel free to contact us at BURIBA Advertising Agency!
