SAVING LIVES WITH GOOGLE AND FACEBOOK ADS – DEFIBRILLATOR FOR EVERYONE

Our advertising agency,  BURIBA has become the advertising partner of the Defibrillator for Everyone web store

We have worked with institutions offering health services several times at BURIBA Advertising Agency, but most recently we were asked to sell a very unique product. Anamed Kft., which has decades of experience in the distribution of medical instruments, asked us to promote their Defibrillator for Everyone web store with advertisements.

We started the sale of life-saving defibrillators worth nearly half a million HUF each with a thorough market research and the preparation of an advertising strategy. During the campaign, we paid special attention to building trust, making product benefits known, and the diversity of the customer base – with regular communication and continuously optimized advertising campaigns.

Saving lives with Google and Facebook ads

During our work, fortunately, we have the opportunity to see that our ideas and campaigns create intellectual and emotional value for various micro and macro communities. In the case of Defibrillator for Everyone web store, we experienced for the first time that with our properly adjusted ads, we can actually save lives.

When each lead arrives, we rejoice and push together with the customer to convert potential interested parties into customers. We know that every portable Mindray BeneHeart device placed outside can save a life in the event of a sudden cardiac arrest, even before the arrival of the ambulances, so it is very important to reach the companies who are determined to create a safe environment while consuming their services and products, both customers, for all employees.

As a well-known advertising agency, we still believe that we only take on a client if we can achieve business success by promoting their products with maximum trust. In the case of the Defibrillator for Everyone web store, the biggest value for us is that the life-saving devices we advertise can be used by anyone, without any knowledge or experience in health care, as a layman, and will be able to save a human life thanks to the machine’s clear voice commands.

On behalf of our founder, Barbara Burián, we would like to thank Krisztina Virág, the owner of the company and Teréz Szentesi, the regional representativethe the fact that our Advertising Agency, BURIBA was able to gain more knowledge about the competitive and famous industry of medical devices from such outstanding managers who are experienced in medical instruments.