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Barbara Burian Guest Speaker at Internet Hungary Conference about Gamification

  • Digital Hungary
  • Hungary
  • 29. Sep. 2021

Barbara Burian, the CEO of BURIBA got invited as a foreign guest speaker to Internet Hungary to talk about Gamification as she is leading a gamified branding and advertising agency in Tel Aviv, Israel. Internet Hungary is the number one marketing conference in Hungary with more than 2000 participants from the top advertising agencies and […]

Barbara Burian, the CEO of BURIBA got invited as a foreign guest speaker to Internet Hungary to talk about Gamification as she is leading a gamified branding and advertising agency in Tel Aviv, Israel.

Internet Hungary is the number one marketing conference in Hungary with more than 2000 participants from the top advertising agencies and most successful corporate companies. The conference always takes place at Lake Balaton where the visitors and the speakers can enjoy the mind-blowing sessions and generally the intellectual environment in a 4-star hotel.

Barbara Burian started her marketing career in Budapest, Hungary where she was a dedicated social media strategist and manager of SPAR, one of the biggest food retail chains. She was also responsible for the marketing of the Budapest Festival Orchestra and many other prestigious brands.

In 2016 she moved to Israel where she opened her own gamified branding and advertising agency. She has clients from the US, the UK, Israel and Hungary too. During the years she and her team became expert in gamification.

During her entire career she created more 150+ online games. Just a few examples: a puzzle game to a credit union in New York, a travel quiz for the launch of a train line in Israel, social awareness interactive exhibition for a perinatal genetics NGO and a video target game for a drug disposal company in Hungary.

“It was an honour to receive an invitation from Ákos Csermeny, the CEO of Internet Hungary. As a guest speaker, I had a chance to enlighten the importance of addictive game mechanisms, the fair drawing methods, and the right use of humour, sexuality and controversial issues in marketing campaigns. It was definitely worth to travel to Budapest for this conference and present different gaming ideas from Israel to the States. Big honour and huge professional acknowledgement beside that I had the opportunity to get inspired by other local keynote speakers too.”

Read the professional background of Barbara Burian in Hungarian at the website of Digital Hungary, the sister company of Internet Hungary: https://www.digitalhungary.hu/ki-kicsoda/Burian-Barbara/3919/

 

 

 

 

 

 

 

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