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#FortuneCookieWorks Campaign on Ads of the World

  • Ads of the World
  • USA
  • 25. Sep. 2021

BURIBA’s latest campaign, the #FortunecookieWorks got listed on Ads of the World which lists the top ads all over from the world. BURIBA launched #FortunecookieWorks integrated campaign which is an innovative way of modern networking and approaching businesses. It’s also an usual agency self-promo and a direct marketing campaign that was launched in Tel Aviv, […]

BURIBA’s latest campaign, the #FortunecookieWorks got listed on Ads of the World which lists the top ads all over from the world.

BURIBA launched #FortunecookieWorks integrated campaign which is an innovative way of modern networking and approaching businesses. It’s also an usual agency self-promo and a direct marketing campaign that was launched in Tel Aviv, Israel.

Kosher fortune cookies with customised messages were sent to potential clients, mostly advertising agencies to present a strategic partnership with BURIBA, the gamified branding and advertising agency. The hidden messages in the fortune cookies were business forecasts aiming to describe the fortunate business cooperation between BURIBA and its new partners.

As part of the experiential campaign, the boxes of the fortune cookies have been physically sent to the potential clients. The online campaign was running on the website of BURIBA and its Instagram channel.

Besides the many positive feedback, the several business opportunities and significant online PR we received, BURIBA made it to be published on the website of the biggest and most prestigious American advertising community, the Ads of the World.

Ads of the World is an international database for cataloguing the most creative ads from all the industries in medium categories of print, digital, outdoor, ambient, experiential, direct, design and integrated.

We are honoured we won their attention in category of direct and agency self-promo. Thank to our presence on Ads of the World, we received several other media presence across the world.

Check the #FortunecookieWorks campaign on Ads of the World where you can photos of:

  • Barbara Burian, the creative director of the campaign holding the branded boxes of the fortune cookies
  • The colourful and gamified boxes with the fortune cookies
  • Several messages hidden in the fortune cookies
  • Teaser posts launched on social media
  • Landing page of the microsite game where the campaign is available online

https://www.adsoftheworld.com/media/direct/fortunecookieworks

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